Look, it's a matter of perspective, and SRAM's DUB standard is a good example of this.
Is the 28.99 thing a bit pedantic? Absolutely. But I 100% believe that they saw some sort of benefit by going to that spindle size. Will it be stiffer than a 24mm GXP spindle? Yes. Will the bearings be bigger than in a 30mm spindle bottom bracket? Yes. So there is a gain there even if it is only marginal. It's up to you to decide whether the benefit is noticeable to you.
Pivot developed the super boost standard. If they wanted a stiffer rear end and stiffer wheel, widening the hub is one way to do that. They had a need, and chose a path to satisfy that need. Even regular boost has the same benefits over 142 spacing.
In a world dominated by 1x12, nothing without a 10 tooth cog will be taken seriously whether you agree with that or not. SRAM set a bar with eagle that pretty much everyone is accepting as the new standard. If SRAM won't license their XD driver to Shimano, what do you expect Shimano to do? You cannot fit a 10 tooth cog on a hyperglide freehub.
New standards also don't push out old ones like everyone imagines they do. I can still buy 142 hubs for my 142 frames (or 135 for that matter). I can buy any type of threaded bottom bracket I want. GXP stuff is still out there. Shimano still sells 7 speed cassettes. The list goes on. It really only matters if you're buying a new frame and in that case, you should go into it with some sort of idea what current standards are. It only takes 5 minutes to realize that buying a frame with boost spacing right now is probably a safer bet than 142. And when it comes to geometry changes, your old frame is still the same old frame that you thought was great when you bought it.
Do these changes hurt resale? Yes. And that definitely sucks. But if we rejected every new standard that came along think about where we'd be.
What I think is really interesting is that Trek has appeared to be adopting the Chris King developed T47 bottom bracket standard and people are generally enthusiastic about it because it's a threaded bottom bracket rather than pressfit. It's still a new standard so I view it as a bit of a cop-out to embrace it just because it's threaded like everyone's beloved BSA bottom brackets (you'll still need a new tool for the cups).
Lastly, how long have you guys been doing R&D for SRAM or any of these other companies?
Anyway, believe what you want and vote with your wallet. If people really don't like new standards as much as they say, then they'd stop buying the stuff. As fat bikers and plus bikers can attest, the industry won't continue to push what doesn't sell.