Why do they call it north shore? It's not even a north shore but a south shore. And they already have a North Shore in the "extreme" sports world and it is really famous here in Hawaii. Nothing could ever top that. I just got a Kona stinky, and I was reading their story and they said the north shore was right in their back yard. So i was thinking that puts them in Haleiwa or something, especially because they are called KONA. But Canada? C'mon, that names already taken.