Which? Is the best online bike shop? of course!

Belfast based e-tailer romps home to top the polls in Sports and Leisure and overall category.

The family owned mail-order cycling business has been rated at 93% in a Which? Customer satisfaction survey, well ahead of established national retailers such as Amazon, John Lewis and Marks & Spencer. only got its first website just over 10 years ago.

Chain Reaction Cycles started 25 years ago, with just £1500,and the company has grown from a small shop in Ballynure, County Antrim, to be a giant of internet mail-order, employing 450 people and shipping over 5000 parcels a day from its 100,000sqft purpose built facility still located in Northern Ireland.

The Which? Survey rated companies for Price, Product, and Delivery to give an overall satisfaction score. was praised for "its honesty about availability and quick delivery" as well as "specialist gear sourced by helpful staff".

Michael Cowan Sales Director says "We're extremely happy to discover we've come out on top of the survey in our category, and even happier to finish second overall ahead of the great ecommerce companies we look up to. The CRC team are all buzzing, knowing that our customers rate our service so highly."


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Source: Damien Duggan