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What brands to do you see as being fundamentally similar, either by building similarly intentioned bikes or by attracting similar customer bases?
Obviously most brands offer bikes that are differently intentioned, but they often either share some character or the brand is really defined by their focus on a particular segment.
For instance, I associate Knolly, Transition, and Guerrilla Gravity. Iin my mind they're focused on building tough, descent focused bikes and with prime appeal to biker bros (in the best way possible, I like all three brands).
Similarly I associate Ibis and Pivot as light, very good pedaling bikes that appeal to a more affluent demographic with less focus on getting rad and more on covering a decent distance.
Obviously there are specific counterexamples, but that's the type of thing I mean.
So, what are your brand clusters?
Obviously most brands offer bikes that are differently intentioned, but they often either share some character or the brand is really defined by their focus on a particular segment.
For instance, I associate Knolly, Transition, and Guerrilla Gravity. Iin my mind they're focused on building tough, descent focused bikes and with prime appeal to biker bros (in the best way possible, I like all three brands).
Similarly I associate Ibis and Pivot as light, very good pedaling bikes that appeal to a more affluent demographic with less focus on getting rad and more on covering a decent distance.
Obviously there are specific counterexamples, but that's the type of thing I mean.
So, what are your brand clusters?