May 19, 2011 - Wiggle, the UK's No. 1 online cycle and tri-sports retailer, is excited to announce today a new long term partnership with United Healthcare ProCycling Team bike supplier: Boardman Bikes.

Named after Chris Boardman MBE, arguably the UK's greatest ever cyclist, who is both the inspiration for the brand and R&D Director, Boardman make bikes for everyone - whether beginner, enthusiast or a sponsored UHC procycling team rider at the Amgen Tour of California.

Establishing an enviable reputation for critically-acclaimed world-class performance product and growing rapidly over the last few years into a true household-name, the outstanding Boardman Series is now available to customers in the United States for the first time - exclusively through Wiggle.

Speaking about the exciting new partnership, Chris Boardman said: "World-class bikes available across the globe - that has always been a huge part of our ambition - and now with Wiggle we are able to achieve this. Our bikes, developed through continuous R&D and coupled with our exacting design principles, will now be available to every kind of rider - offering a great ride experience wherever they live."

Commenting on Wiggle's reputation as a major international cycle retailer, Alan Ingarfield, Boardman CEO, enthused: "When looking at International sales, Wiggle proved itself to be an exciting opportunity for us. Over a period of time, we've built a strong relationship and one which promises to develop into a great partnership."

Wiggle CEO, Humphrey Cobbold, comments: "Over the last 3 years we have built strong relationships with customers across the globe and we are delighted to be able to offer them the award winning Boardman bikes. In keeping with the Boardman team's fastidious attention to detail, every single bike will be assembled, checked and test ridden by our Cytech qualified mechanics before being carefully shipped direct to customers. We believe that this is the beginning of a great partnership between the Wiggle and Boardman teams."

Wiggle will offer both the award winning 'Performance' Series spanning Road, Triathlon, Hard Tail, Cyclocross, Track and Hybrid models, and the new pro-level 'Elite' Series as ridden by the United HealthCare Team at the Amgen Tour of California.

View the Series and pre-order now for the first available bikes in July.

About Wiggle
Now the UK's number one online bike retailer, Wiggle started out as 'Butlers Cycles', a small independent bike shop in Portsmouth that had been trading since 1920. After initial success selling bike parts and other items online, Wiggle was officially launched in 1999.

Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories, available with free delivery or our same day priority dispatch. We also deliver to more than 70 countries worldwide. We have won many awards including 220 Triathlon magazine's Online Retailer of the Year award for the last seven years running, BikeBiz's Online Retailer of the Year 2010, and have been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.


Emma Kate |