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It is bemusing to see the new G4 Ripley advertising strategy includes getting every youtube personality to give their hot take on it. Meh, if it works, good for them.

OTOH, I'm stoked to see Ibis step forward and take some credit for the cool stuff they do to support trail advocacy and their support for MBoSC and trail stewardship, it's well deserved. I'm also glad to see BKXC talk about (and pitch in at a Demo Drop-in) the need to (and benefits of) volunteer and give back to your local trails. He's done 1 or 2 videos on this topic before, but would love to see more of that from him and his fellow youtubers.
 

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No Kidding. YouTube is becoming one large commercial for products.

With that, the comments made by these people becomes far less credible. A paid commercial isn't meant to talk poorly about a product.

BK makes good content. And he does let us know he won't review things that sponsored or given due to his own bias. Tha's fair and appreciated.
I don't watch as much of his lately, sort of, because his videos are getting too long.
 

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He has a lot of subscribers. Over a quarter of a million, which is a lot for an mtb channel, as opposed to a general lifestyle channel, which can attract subscribers by the millions.

What's odd is that I saw multiple youtubers featured by manufacturers at their tents who had much lower subscriber counts. SydandMacky for example are at 25K subscribers. They were sponsored by Vittoria. Awesomemtb as well, with around 14K subscribers were also sponsored (don't recall the manufacturer).

It seems like the bar for sponsorship is set pretty low: a couple dozen thousand subscribers and you are on the radar for product placement, review and endorsement.
 

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Syd and Macky are sponsored because they are Pro Enduro racers. Not because they are YouTubers.

Paul the Punter (I. E. The man behind Pinkbike the Privateer + others) started his own company to hep get YouTubers sponsored this year. There has been an explosion in sponsorship from large companies for YouTubers as a result (Syd and Macky weren't one of them).
 

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Yeah, Brian has done good. He does good editing and and interesting content. It's more than just riding these days, keeps it from getting stale.

Seem the amount of subscribes is important, but not defining. I don't subscribe to any, yet I watch them all.
Every one of the big names in MTB YouTube has room for improvement -they have all gotten comfortable in front of the camera which means they have become sloppy. Yet they still have a following and people listen to what they have to say about a product.

I'll stay tuned to to BK's Santa Cruz segment to see what's going on, just out of curiosity since SC isn't TOO far from me.

I appreciate the "pro YouTubers" cutting the path (no pun intended) for content. Gives me ideas for what I want to record, and what I do not like as well. I'm not fancy with my content but it works for friends and family and I don't make it corny like a bunch of home videos we all made when we first started. LOL
 
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