The latest Bell All-Stars storytelling installment is out and it's a good one. The video, feature story, and photo gallery celebrate iconic cycling champion and arguably the greatest mountain bike racer of all time, John Tomac. The story covers Tomac senior's cross-discipline racing legacy, spanning professional careers in BMX, road racing, and mountain biking - accomplishments that remain unrivaled even today. Press play to hear from the legend himself - and his superstar motocross racing son, Eli.
The Bell All-Stars campaign focuses on the history of the athletic and racing pursuits of some of its "All-Star" athletes who have competed in Bell and inspired generations to pursue greatness. The campaign, consisting of feature videos and accompanying written stories, has this year profiled some of America's first and finest champions in road and track cycling, and now expands from asphalt into the dirt with the Tomacs.
In his prime, John Tomac was one of the best XC and downhill racers in the world. Photo courtesy Bell
"Anyone who followed mountain bike racing through the 1990s likely remembers not only John Tomac's versatility across a wide number of disciplines, but also that throughout nearly his entire career he competed in a Bell helmet," said James Hibbard, marketing manager for Bell Helmets. "This made John a natural fit for the All-Stars campaign, and after spending some time with him at his ranch I was impressed not only by his results on the bike, but also by who both he and Eli are as people."
Check out the gallery below for a host of great images from both then and now. And be sure to read the full story at www.bellhelmets.com.
These days the elder Tomac spends a lot of time managing the superstar motocross racing career of son, Eli. Photo credit Skyler Bishop