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That's the first time I've seen it in a magazine. Wow.

I did see this guy cruising around the parking lot at a local trail recently with his fork backwards. I felt kinda like a **** for mentioning it, but he said he had it that way on purpose. Go figure.
 

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I used to work in a shop that sold bikes that came with this sticker:


I think that is because they are willing to send their products direct to customers who are that clueless, but also because they sell bikes to some retailers that don't hire mechanics who have any idea what they are doing.

so I started collecting these stickers and carry one in my wallet at all times. the Target near me has this fat bike- I noticed the backwards fork over 6 months ago and put a sticker on it. I saw it again a few months later and mentioned to a manager that there was a bike in the bike department with a backwards fork and "someone even put a sticker on it to make the point." the next time I saw the bike a month or two later, the fork was pointed the correct direction because someone had turned it around, along with the bars. no one bothered to fix it, they just turned the bars backwards. in response, I put another sticker on the other side of the fork. it was still sitting there the last time I checked a week or two ago. I have made a hobby out of checking on this bike. my wife is not nearly as amused by this as I am.



I avoid going into walmart and have little reason to enter toy and sporting goods stores, but this happens a lot. there's no stopping it, but I get a chuckle out of distributing stickers this way.
 

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The forks are correct in this pic. That is a Manitou fork. Their arches are all on the back of the fork vs the front.
 
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