I read a lot of the latest gear reviews and I'm noticing trend of the the bike industry testing and praising absurdly priced gear. In the past few months these products are the ones I hear about constantly:
$3000 Santa Cruz Nomad frame
$1500 SRAM XX1 drivetrain
$9-10,000 carbon Enduro bikes
$2,000 Enve Carbon wheels
$2500 DVO forks
and the latest
$1900 Rock Shox RS-1 fork
Who is buying this gear and why does the bike industry put so much attention on the most expensive gear on the market? I'm pretty sure most riders are not willing to pay for this stuff, so why focus on it so much?
I understand its fun to read about this type of gear once in a while, but it seems to be the central focus of every gear test.
Is the bike biz really that out of touch with regular people with day jobs who just like to ride bikes?
End rant.
$3000 Santa Cruz Nomad frame
$1500 SRAM XX1 drivetrain
$9-10,000 carbon Enduro bikes
$2,000 Enve Carbon wheels
$2500 DVO forks
and the latest
$1900 Rock Shox RS-1 fork
Who is buying this gear and why does the bike industry put so much attention on the most expensive gear on the market? I'm pretty sure most riders are not willing to pay for this stuff, so why focus on it so much?
I understand its fun to read about this type of gear once in a while, but it seems to be the central focus of every gear test.
Is the bike biz really that out of touch with regular people with day jobs who just like to ride bikes?
End rant.