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Participate in Take a Kid Mountain Biking Day - Oct. 2, 2004
For Immediate Release: September 2, 2004
Imagine your favorite off-road trail through the eyes of a 10-year-old. A ride where reaching the top of a climb is like conquering Mt. Everest and the thrill of the winding decent takes their breath away as they pedal through the woods. Mountain biking is one adrenaline-packed adventure Play Station just can't deliver.
In an effort to get kids back on bikes and back outdoors, IMBA will celebrate the first annual National Take a Kid Mountain Biking Day on Saturday, Oct. 2. This is a great opportunity for you to pass your passion for pedaling on to kids - and have the chance to win a matching set of three Schwinn kids mountain bikes!
Participating is as easy as 1, 2 or 3.
1. Organize a ride in your local area.
IMBA can help you plan an event - either large or small; please register so that we can announce your ride on the IMBA website. You'll be entered in a drawing for a matching set of three Schwinn kids mountain bikes - the perfect prize for any kids cycling group or youth program. Register here: http://www.imba.com/resources/kids/registration.html2. Spread the word.
This event is a great opportunity for kids and groups to experience mountain biking for the first time or to get back on the saddle again. Simply forward this e-mail to others who may be interested.3. Take a kid on a ride.
Plan to go mountain biking on Oct. 2 - and bring a kid along for the ride! Register your participation for a chance to win a matching set of three Schwinn kids mountain bikes. Register here: http://www.imba.com/resources/kids/registration.htmlAlready go mountain biking with kids? We want to hear from you! If you already take your (or someone else's) kid mountain biking, please share your stories with us. We are gathering riders’ experiences to post on the IMBA website. If you'd be willing to share your story, send an email to kids@imba.com.
For additional resources and information about National Take a Kid Mountain Biking and for up-to-date event locations, please visit http://www.imba.com/resources/kids
Take a Kid Mountain Biking Day Background
IMBA National Take a Kid Mountain Biking Day celebrates the life of Jack Doub, an avid teenage mountain biker from North Carolina who had a true passion for the sport from an early age but passed away in 2002. Funding is provided by the Jack Doub Memorial Endowment, Schwinn Bicycles and the Goldsmith-Greenfield Foundation.
Contact: Pete Webber, IMBA communications director
pete@imba.com, 303-545-9011
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