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Kenda Long Live Long Rides Tire to Benefit IMBA

For Immediate Release, 09-18-03

Kenda USA is raising money for mountain bike advocacy with a limited edition IMBA Long Live Long Rides tire.

The Kenda Klaw XT is an aggressive tire with a folding bead, wide-spaced knobs, and the IMBA Long Live Long Rides logo emblazoned on the sidewall. For every tire sold, Kenda will donate two dollars to IMBA.

"The Kenda Long Live Long Rides tire is another creative example of an IMBA corporate member stepping up their support," said IMBA executive director Tim Blumenthal. "This tire promotion will raise several thousand dollars for IMBA, enabling us to preserve and create great trails for mountain bikers everywhere."

Founded in 1962, Kenda is a leading manufacturer of bicycle, motorcycle, ATV, industrial, and trailer tires.

The IMBA Long Live Long Rides tire is available at local bike shops. For more information or to order your 2004 catalog visit www.kendausa.com or call toll free (866) 536-3287, ext. 1.

Contact: Pete Burhop, IMBA development director peteburhop@imba.com 303-545-9011

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