White Brothers Magic 100 2007 Forks

3.6/5 (5 Reviews)


Product Description

The Magic fork line offers White Brothers' cutting edge Intelligent Magnetic Valve "IMV" damping technology in our super stiff, lightweight 32mm platform. Just set the IMV damper where you want it and sprint or climb without bob and float over washboard bumps or big drops with full active travel. All Magic forks have true open bath damping and oil bath lubrication to give you buttery smooth performance. Whether you need a World Cup quality cross country race fork or the highest quality, best performing 29" fork on the market-its Magic.
  • Model Name: Magic 100
  • Dropout: QR
  • Brake mount: V-brake/Disc or Disc Only
  • Travel: 100mm/3.9"
  • Wheel Size: 26"
  • Damping: IMV
  • Adjustments (external and/or internal): Threshhold, Rebound, Air Pressure
  • Spring: Linear Air Spring
  • Stanchions: 32mm
  • Crown: standard
  • Weight: 3.8lbs
  • Color(s): Titanium (lower legs)


  • Review Options:  Sorted by Latest Review | Sort by Best Rating

    Reviews 1 - 5 (5 Reviews Total)

    User Reviews

    Overall Rating:1
    Value Rating:1
    Submitted by nonya a Cross Country Rider from USA

    Date Reviewed: June 26, 2008

    Strengths:    Reasonable light weight, lateral stiffness.

    Weaknesses:    Poor damping quality, very poor bushings, poor air spring.

    Bottom Line:   
    The CNC work on the fork is great and offers a very different (albeit dated) look. The lateral stiffness was great but unfortunately that is where the fun ended. The fork started exibiting so much stiction and stickiness that it was notchy on a good day. The air spring piston would also get hung up and you could feel it hit the inside of the fork on successive hits like braking bumps. Finally the IMV damper had a mind of its own, sometimes working but most of the time NOT. If you want a different looking fork that MUST be rebuilt and lubed before EVERY RIDE then get the White Brothers, if you want a fork that works get something else, ANYTHING ELSE!!!!!!

    Expand full review >>

    Favorite Trail:   every fun trail

    Duration Product Used:   1 Year

    Price Paid:    $600.00

    Purchased At:   Eko Sport

    Similar Products Used:   Fox RLC, Fox Talas, Manitou Black Air, RockShox Reba, Marzocchi Marathon.


    Overall Rating:5
    Value Rating:5
    Submitted by Jesse a Cross Country Rider from Logan, Utah, United States

    Date Reviewed: May 29, 2007

    Strengths:    This is for a Magic 80. Everything, great looks, excellent performance, smooth travel, IMV works fantastic, The best customer service that you can get. I have only ever found one other place that is this great to work with (Jeremy and Sarah Parfitt @ Alchemy Bicycle Works)

    Weaknesses:    I have not found any in a year of hard riding on this fork

    Bottom Line:   
    I absolutely love this fork. I currently have 2 one is an 06 and one is an 07. I have nothing but the best to say about this fork. I love the IMV and really think it helps with climbing. It may not be the lightest fork (it's not heavy) on the market but it more than makes up for it in the way it rides. Fantastic company to work with and they still will do custom stuff. I had a custom Ti colored fork with off white graphics with v-brakes and a 1 inch steer tube put on. The fork feels fantastic, it is smooth, stiff, and has great handling. This is my favorite fork I have ever used and will continue to use them for a long time. Please also see my review for the 06 as it may have other info to help you out.

    Expand full review >>

    Favorite Trail:   anything I get to ride

    Duration Product Used:   1 Year

    Price Paid:    $700.00

    Purchased At:   direct from manufacturer

    Similar Products Used:   XC 70, Mars Carbon, MX Comp, Atom Bomb 70mm, sid, fox

    Bike Setup:   Bontrager Ti Lite, Tune cranks, seatpost, stem and wheelset. xtr, titec 118 ti bar, maxxis crossmax, egg beaters

    Overall Rating:5
    Value Rating:5
    Submitted by Drew a Cross Country Rider from Milwaukee, WI USA

    Date Reviewed: May 28, 2007

    Strengths:    IMV,Anodizing, Stiff, Strong, Made in Grand Junction, CO. Customer Service A++.

    Weaknesses:    So cool that skinny bike racers don't notice it.

    Bottom Line:   
    I am 220lbs and I can rock the hell out of a fork. Ran the Scarab for a while till I broke it. Got the White Brothers and could not believe that I found a for that did not flex side to side.

    The IMV valve just plain works, freakin great!

    Had to talk to customer service and they were great. When you have an issue you talk straight to the guy that works with the forks. Wonderful experience.

    Expand full review >>

    Favorite Trail:   Rock Lake, Cable, WI

    Duration Product Used:   6 months

    Purchased At:   Shop EP

    Similar Products Used:   Manitou Scarab Super, Marzochi z2 Atom 80,

    Bike Setup:   Gary Fisher Big Sur, Avid Arch Supreme, Speed Dial TI, XO/X9, Thompson, Velocity Synergy rims, DT Comp, White Industries, White Bros.

    Overall Rating:2
    Value Rating:2
    Submitted by Dave from DFW, Texas, USA

    Date Reviewed: March 24, 2007

    Strengths:    Small company...

    Weaknesses:    The fork has developed play in the forks. It began leaking oil within a week of installing. I have contacted customer service several times but have yet to receive a single reply.

    Bottom Line:   
    I bought this product b/c I assumed (incorrectly) that a small company will provide a top quality product and would be able to provide better/more personal customer service. I have been disappointed on all accounts.

    I highly do NOT recommend this fork, or company!

    Expand full review >>

    Duration Product Used:   6 months

    Price Paid:    $600.00

    Purchased At:   Online/eBay

    Similar Products Used:   Fox, Maveric, Rock Shox

    Bike Setup:   Turner Flux w/all the trimmings...

    Overall Rating:5
    Value Rating:5
    Submitted by Jeff Stachowicz a Weekend Warrior from Honolulu, Hi, USA

    Date Reviewed: December 12, 2006

    Strengths:    Very Light and very responsive

    Weaknesses:    none

    Bottom Line:   
    I was looking to replace my old Rock Shox Mag 21 SL TI (Bike was orginally built with RS). Decided to try WB. At first the bike felt really loose after the shock was replaced but after numerous rides and many many miles I dont even notice it any more.
    I would recommend this shock to anybody looking to upgrade or replace an old shock.
    Overall rating Outstanding Shock!!!

    Expand full review >>

    Duration Product Used:   3 months

    Price Paid:    $575.00

    Bike Setup:   Kona Hei Hei Ti (94 model), Grafton Joy Stick Cranks, Chris King head set and hub set, Xtr Front and Rear Derailures, Gripshift X-ray 9sp, Race Face stem and bars Thompson Seat post, Grafton 2 finger brake levers and XTR brakes, Conti Tires

    Reviews 1 - 5 (5 Reviews Total)

    Review Options:  Sorted by Latest Review | Sort by Best Rating


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