What’s in a name? It’s what makes a name that we focus on. We realize that the word Diamondback itself inspires confidence. It is a name that is associated with world records and countless race wins and a name that we could rely upon for future success, but we have no interest in doing that. Before the Olympic medals and World Championship titles, we started by designing and developing great bicycles and our focus hasn’t changed since.

For 2009, we’ve developed another amazing line of Diamondback bicycles. Each one made with the same quality, performance, and value you’ve come to expect from us. For the first time ever, we’ve developed a full line of women’s specific Devine Designs bicycles that includes mountain, hybrid, performance hybrid, beach cruiser, and comfort bikes. The ladies came first, but we didn’t stop there. For the men, we redesigned the Sortie full suspension trail bike and added an incredible limited edition model to the series. We’ve also made the best kept secret of 2008 public by formally offering up a limited edition ScapeGOAT show-stopper slopestyle bike. We added a revolutionary 2 speed transmission to two different mountain bikes and we completely redesigned the comfort bike.

Before a name is applied to a bicycle and long before that name can inspire confidence, a great bicycle has to be developed and produced. That’s the part we’ve always done well. We focus on the testing, development, and the drawing board and let others focus on the leader board. Maybe we’ll see your name up there? Whether you’re looking to win races and set records, or you’re just looking for a two-wheeled good time or a way to get some exercise; we’ve got a bike for you.