For almost as long as Canadians have been riding bikes, Norco has been making them. For greater than four decades, Norco has been reinventing how Canadians look at bikes – and how they ride them. In order to keep ahead of the pack, we draw on the knowledge of our factory team, staff riders, and design team to create bikes that we simply love to ride.

There aren't too many places in the world where on your doorstep you can freeride down world-class trails, do a 200-km road ride, take a cruiser along the sea wall, or get dropped by a float plane into remote areas for an All Mountain epic. Being based in the Pacific Northwest, our backyard is both our playground and testing facility.

Many would think that with all the possible riding opportunities available, nothing would ever get done. Sure, we ride...a lot...but we're equally passionate about making quality bikes for real-world trail conditions and riders. Every minute that we spend out on the road or on the dirt goes into making wise decisions on the product we build.